ABOUT Abjad
Abjad was founded with a vision to revive Arab identity and instill a sense of pride in Arab heritage. Amal Arab, drew inspiration from the rich history and diverse cultures of the Arab world, recognizing the need for a brand that authentically represents the region's unique identity
WHO ARE WE
Abjad's journey began in an era where identity had become distant and forgotten. But Abjad emerged to revive our identity anew through a story woven from threads, dots, and commas.
Our products carry within them the story of reviving identity, for every part of our products is a piece of a rich fabric, between alif and ya we draw inspiration from the beauty of every product in Abjad.
Our journey in Abjad is a journey of self-rediscovery, where we reclaim what was lost. Abjad pulsates with the spirit of authenticity and modernity, allowing us to live a one-of-a-kind experience with our Arab identity in a fast-paced world amidst fading identities.
In Abjad:
We dress with pride.
We savor with passion.
We write our dreams and aspirations.
We invite you to live a unique experience with Abjad…
OUR MISSION
Driven by the power of our identity and the rich narrative of our 28 letters, Abjad is dedicated to reviving and showcasing the profound value of our heritage through innovative products that inspire all generations, fostering a deep sense of belonging to our culture and Arabic identity
OUR VISION
We aspire to be pioneers in the revitalization of Arab identity, serving as a vibrant window that unveils to the world the splendor and beauty of our Arabic heritage